New sales data from Pets at Home has revealed that cat products are showing significant growth in pre-Christmas spending.
While overall Christmas spend on pets is up 4% year-on-year, based on Pets at Home sales from November 1-December 11 compared to 2024 levels, sales of cat Christmas products have jumped by more than a quarter (26%), outpacing dogs (2% growth).
Sales of cat advent calendars are up by 31%, reports the retailer, compared to 16% growth for the dog versions, while small pet accessories are up by 40%. Overall, almost nine in ten shoppers (88%) are choosing to buy Christmas pet treats and toys in store, compared to just 12% online.
Chief operating officer Anja Madsen said: “This Christmas, we’re seeing more people than ever heading into store to choose something special for their pets, and it’s clear that cats are coming out on top.
“Shoppers really value being able to browse festive treats and toys in person, experiencing the joy of Christmas shopping and picking something they know their pets will love.
“Cat owners in particular this year are spending more on their pets, from toys to advent calendars, reflecting just how much all species of pet are part of the family. More so than ever, pets are being included in the festive fun and we love being able to share that experience with customers when they come into our petcare centres.”
