The Pet Business World website offers a range of different advertising options. For any further information please contact Paul Hepburn on [email protected]
Super leaderboard banners (across the top of this website)
Super leaderboard banners are 970x90px in size. On smartphones a 300x250px MPU advert appears instead. Advertisers purchasing this position should provide both creative assets for their campaign.
MPU and rectangle banners (right sidebar or in-article)
Sidebar ads can be 300x250px in size OR 300x150px. Possible options for billboard ads at 300x600px are also available based on capacity. In-article ads are 300x250px in size.
Wallpaper banners
This website can accommodate wallpaper adverts which appear in the outer edges of the website on screens larger than 1400px in resolution. Advertisers should supply two creatives at 350x950px in size, each labelled according to screen location ‘left’ and ‘right’.
General Information
- Web ads with detailed images and lots of colours, such as photos should be exported as .jpg / .png – and should not be more than 100kbs in file size (wallpaper assets have a higher limit of 250kbs)
- Web ads containing only logos and solid colours should be exported as .gif /.png – and should not be more than 80kbs in size.
- Banners can rotate at timed intervals, this should be set up when designed and should be preferably supplied in the .gif format, although HTML5 ads can be supported if you are hosting the assets (supply us with the script).
- Your designer should be able to let you know which format is best for you.
- All web advertising should be sent at 72dpi
