An Italian agency has created a new concept to enable pet products to have a showcase during the famous Milan Design Week next month.
The Pet Design District has been unveiled at the headquarters of GreenHub, an advertising and communication agency located on Via Feltre in Milan.
Located in a 1,000 sq m hangar, the space will give visibility to brands and design companies as well as featuring a stage for presentations, educational sessions and talks with industry guests, as well as private B2B meeting rooms and dedicated spaces for pet and owner photo shoots. An outdoor area will offer a dog-friendly setting for aperitifs and music.
Founders Luca Carminati and Marco Corbani said: “During the design week, the area will see the passage of Italian and international industry professionals, product designers, architects and interior designers, as well as buyers, distributors, and retailers, who will find in the Pet Design District a meeting point for exchange and dialogue within the pet sector.”
Milan Design Week 2026, featuring the 64th edition of Salone del Mobile, runs on April 20–26.
