Retailer Pets at Home has relaunched its Pets Club Prices programme, which is now available exclusively to members of its Pets Club loyalty scheme.
Pets Club Prices gives members access to exclusive savings across a range of products in-store, online and through the Pets at Home app. The aim is to create a more integrated customer offering by bringing together digital capabilities, in store support and personalised tools across 460 Pets at Home stores, 450 Vets for Pets practices, over 350 grooming salons and the mobile app and website.
Membership of the Pets Club is free, and provides personalised experiences and rewards tailored to each customer. This year, Pets at Home is scaling up its Pet Love Songs Valentine’s Day campaign, with Pets Club members receiving a personalised love song from their pet. More than 150,000 members are expected to take part, with more than one million anticipated to engage.
Madeline Shaw, director of marketing at Pets at Home, said: “This step for Pets Club Prices is an exciting step on our journey to use our data and digital capabilities to deliver exceptional value for pet owners. This launch is another step towards building a fully connected petcare experience, helping customers receive the right support, products and services at exactly the right time.
“We’re a nation of pet lovers, and we have a really important role at Pets at Home in making sure our customers can care for the pets in their lives in the most affordable way possible. We also know we help owners with advice and additional services, with our data-driven platforms. enhance this capability alongside It really demonstrates how data and personalisation can make pet care simpler, smarter and more rewarding.”
