Pet Business World (PBW News) is the UK’s leading news magazine and website for the pet and aquatics industry
But don’t just take our word for it – the figures speak for themselves! We distribute 7,200 magazines via Royal Mail – to qualifying pet trade professionals – the biggest circulation in the specialist trade by a considerable margin (20%). This means an advertisement in PBW News will be seen by more people, in a magazine that is READ and respected by the specialist trade.
Since our first issue in 1951, the industry has relied on PBW News for accurate coverage of product launches, business start-ups, acquisitions and mergers, market trends, who’s who in the industry, trade shows and conferences, and legal and marketing updates. In-depth features by expert columnists provide trustworthy advice on how to grow sales and profitability. The magazine also features the specialist aquatic trader section. In short, we do everything we can to help our readers run a successful business with, we hope, a bit of entertainment thrown in!
We have a closely-targeted readership and invest continuously in maintaining and updating our mailing list of more than 7,200 petcare professionals, including pet and aquatic shops, garden centres, groomers, manufacturers, wholesalers, and kennels and catteries.
Our in-house team of experienced journalists and designers and on-going research into new and developing areas of business ensure that Pet Business World is well regarded across the industry, giving advertisers the opportunity to promote their products to thousands of prospective customers who read the magazine each and every month and visit our trade-only website every day.
In addition to first-class news coverage, which is updated several times a day, our website features a searchable classified directory of more than 1,100 suppliers and a lively – and sometimes controversial – forum, plus all the latest jobs and stock giveaways and competitions. It also has a searchable on-line database of some 15,000 news stories (growing by the day) and has more than 20,500 registered trade users.
Pet Business World supports many industry events over the year: we sponsor the New Product Showcase at PATS as well as producing the official catalogue on behalf of organisers Impact Exhibitions; we also publish the official catalogue for the AQUA show at Telford; and we are the exclusive media partner for the annual Pet Industry Forum & Awards. We are members of the Pet Industry Federation and PetQuip.
In short, PBW News has been at the heart of the industry for more than 70 years… truly the UK’s leading pet trade publisher
