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    PBW News – March 2026

    By David ReesMarch 10, 2026
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Omni builds novel protein wet food range

David ReesBy David ReesMay 19, 20252 Mins Read
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Pet health brand Omni has introduced three new wet food recipes specifically developed for dogs with allergies, food sensitivities, and selective appetites.

Each recipe is made from 100% novel proteins, including lupin beans, quinoa, chickpeas and algae, without common allergens such as beef, chicken, dairy, soy, and grains.

Soothing Stew is designed to support digestion, skin health and overall wellbeing. The product has a soft, mash-like texture, ingredients include quinoa, lupin beans, coconut, seaweed and nutritional yeast.

Comforting Casserole is made with chickpea, carrot and thyme to support dogs prone to intolerances. Previously known as No Beef Casserole, Omni has removed both soy and grain to make the meal more suitable for dogs prone to intolerances.

The third new line, Revitalising Roast, is made with parsnip, broccoli and sage to support vitality and long-term health.

The meals are priced at £24.99 for a six-pack on the Omni website.

Dr Guy Sandelowsky, vet and co-founder of Omni, said: “With over 30k customers and counting, we listened to our community of pet guardians and the message was clear – they wanted a collection of wet food recipes that are gentle on stomachs, free from common allergens such as chicken, beef, dairy, soya and grains.

“We then worked with our team of vets and nutrition experts on a range of foods that will not just taste great but also genuinely improve the health of our pets.”

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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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