Pedigree Wholesale has cut the prices on more than 500 of its most popular products so far this year.
The savings are in the form of trade prices, RRPs, or both, and are designed to help retailers boost margins and stay competitive.
The reductions are the result of customer feedback on best-selling products, plus monitoring of market trends and competitor pricing, says Pedigree Wholesale. The distributor maintains it will regularly review prices to support independent pet retailers.
