Next-generation accessories, supplements and digital solutions for pet owners will be in the spotlight for the final stage of the Pet Industry Federation’s (PIF) Innovation Award next month.
PIF has announced the shortlist for the award, which will be announced at the forthcoming Business of Pets conference, taking place on June 5-6 at the Cranfield Business Management Centre, near Milton Keynes.
Each of the shortlisted candidates will have the opportunity to present their innovation to the audience, with the winner announced on the second day of the conference. Tickets for the event are on sale from the PIF website, with discounts available for PIF members.
Sponsored by Worldpay, the 2025 Innovation Award finalists are as follows:
AniVatio – ProGut
A veterinary-backed gut supplement for pets, designed to support digestive health and immunity.
By Teddy – The Cosy Car Seat
A stylish, safety-first car seat for dogs that brings comfort and security to every journey.
Indoorcat Ltd – Ready Grown Cat Grass
A zero-hassle, nutritious solution for indoor cats to support natural behaviour and digestion.
Inventor Cat – Dental Wand
A playful, easy-to-use dental care toy helping cats maintain cleaner teeth and gums.
Pet Trust UK – Centralised Pet Database
A ground-breaking platform to store and share key pet information securely and reliably.
Petcare Technologies Ltd – Pawpal Booking App for Pet Professionals
A powerful booking and business management app built specifically for the pet services sector.
Petscribers – Petscribers Prescription Platform
A streamlined solution for pet prescriptions, improving access and efficiency for pet owners.
Porter Labs – Pupstation
Intelligent devices designed to enhance the relationship between dogs and their humans.
The Clorox Company – Ever Clean Senior Cat
A premium cat litter formula designed to meet the specific needs of older cats.
The Muzzle Movement – Size Mitzy
A revolution in muzzle sizing and comfort, promoting responsible pet ownership.
The Pet Carpenter Ltd – Bespoke Pet Furniture Design
Beautifully crafted furniture for pets and pet lovers, made to order in the UK.
UK LitPet Biotech Co Ltd – LitPet Pawsitive Powder
The first traditional Chinese medicine (TCM) calming supplement for dogs, using natural herbs.
