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    PBW News – May 2026

    By David ReesMay 14, 2026
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    PBW News – May 2026

    May 14, 2026

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Dogs

The Innocent Hound launches new Training Treats collection

David ReesBy David ReesMay 15, 20261 Min Read
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Air-dried pet food brand The Innocent Hound has launched a new Training Treats collection.

Designed to support dogs and their owners through every stage of training, the new range features four recipes made using British venison, British lamb, sustainably sourced salmon, and sustainably line-caught tuna with British crab.

The soft, bite-sized treats are suitable for dogs from eight weeks onwards, with each treat containing between 2-3.5 calories. The range is available in both 70g and 600g pack formats. An introductory retailer bundle featuring all Training Treat recipes across both pack sizes is available.

Innocent Hound founder Chloe Heaton said: “Training is such a special part of building a bond with your dog, and with how much our treats and food are loved, we saw a clear opportunity to create a dedicated training range.”

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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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