Scandinavian raw pet food manufacturer Snellman Petfood has acquired the raw food brand Benyfit Natural.
Benyfit Natural was originally founded in 2014 and was acquired by the Real Pet Food Company of Australia (RPFC) in 2018. Upon completion of this latest deal, Benyfit Natural will continue to operate under its own name, and its 20 employees will join the Snellman Petfood business. Financial terms and the transaction price have not been disclosed.
Snellman produces frozen raw food, treats and freeze-dried products under the brands MUSH, Fodax and Raw for Paw, with factories in Finland and Sweden and an annual turnover of around €25m. The acquisition marks Snellman’s first purchase in the UK, and provides a great opportunity for the company, according to Magnus Pettersson, director at Snellman Petfood Business Unit.
He said: “Our customers are increasingly demanding sustainably sourced and produced products, with high meat content paired with low processing levels. In the UK, raw dog food accounts for 12.9% share of the total pet food market, showing it is far more mature than the Nordics. The dog pet food market specifically has grown 5% since 2024 and we continue to see rapid growth.”
Pettersson continued: “We’ve seen significant growth of the raw pet food market in Europe, growing exponentially faster than the wider pet category, and we’ve had plans to expand operations for some time. Benyfit Natural is the perfect addition to us, aligning to our existing portfolio on both product and family business values.”
Bentfit Natural’s UK operation lead Greg Van Praagh, who is to take on the role of managing director after completion, added: “We could not be more pleased to be joining the Snellman Petfood family. We understand the UK market, having operated in the raw category for over a decade and hope to support them in this expansion.
“It is a hugely exciting time for pet food in the UK, specifically in the raw food category and we cannot wait to see what comes next for Benyfit Natural with the support of Snellman Petfood.”
