Pets Choice has announced it will take-over the goodwill and pond food branding from Pettex Aquatic Ltd, following the closure of the latter business.
With effect from October 1, 2026, the Pettex Aquatic range will become part of the Pets Choice family, joining a portfolio of brands that includes Webbox, Bob Martin, Felight, TastyBone, Vet’s Kitchen and Hownd.
The procurement strengthens Pets Choice’s presence within the aquatic category and builds on the successful integration of the Pettex Cat Litter brand, acquired in 2025.
Pets Choice chief executive Tony Raeburn said:”While it is sad to see the previous owners make the difficult decision to close their business after 67 years, we are honoured that they have entrusted Pets Choice with the future of the Pettex Aquatic brand. Our families have enjoyed a strong relationship spanning many years and generations, making this particularly meaningful for us.
“Pettex has built an excellent reputation within the aquatic market, and we are committed to continuing that legacy. This brand enhances our product offering, strengthens our position in the sector, and enables us to provide even greater value to our customers and retail partners.”

