Pet food brand Applaws has expanded its wet food portfolio with the launch of two bone broths for cats.
Each 85g spout pouch is made with 100% natural ingredients, in a choice of tuna fillet or salmon flakes recipes. A four-pack containing two of each variety is also available. Naturally rich in collagen, the broths can be used as toppers and are designed to support hydration and overall feline wellness, meeting the needs of cats with a naturally low thirst drive, says the company. Pets at Home has agreed to stock the lines.
Jennifer Warder, innovation manager at Applaws, said: “Bone broths are a natural extension of our brand.
“It meets the rising demand for functional, premium nutrition, while giving retailers an easy way to grow basket spend and encourage trial of the wider Applaws wet range.”
Audrey Mulhall, global brand director at brand owner MPM, added: “Applaws’ commitment to natural, functional nutrition continues to shape our innovation strategy.
“The launch of our bone broths range represents the next exciting chapter of our growth journey and is a way to help our retail partners tap into consumer demand for products that combine taste, health and trust.”
