Close Menu
Pet Business World
  • Trade News
    • Distributors
    • International
    • Legislation
    • Manufacturers
    • Other trades
    • Retailers
  • New Products
    • Birds
    • Cats
    • Dogs
    • Small Animals
  • Features
    • Industry Experts
    • Retailer profiles
  • Aquatics
  • Columnists
    • Newshound
    • Reptile Trade Views
  • People
  • Magazines
    • March 2025
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • October 2024
  • Classifieds
  • Trade Directory
  • Advertise
  • Email Newsletters
  • Subscribe
Facebook X (Twitter)
  • FREE Email Newsletters
  • About Us
  • Advertise
  • Contact Us
  • Free Magazine Subscriptions
X (Twitter) Facebook
Pet Business World
  • Trade News
    • Distributors
    • International
    • Legislation
    • Manufacturers
    • Other trades
    • Retailers
  • New Products
    • Birds
    • Cats
    • Dogs
    • Small Animals
  • Features
    • Industry Experts
    • Retailer profiles
  • Aquatics
  • Columnists
    • Newshound
    • Reptile Trade Views
  • People
  • Magazines
    1. May 2025
    2. April 2025
    3. March 2025
    4. February 2025
    5. January 2025
    6. December 2024
    Featured

    PBW News – May 2025

    By David ReesMay 13, 2025
    Recent

    PBW News – May 2025

    May 13, 2025

    PBW News – April 2025

    April 24, 2025

    PBW News – March 2025

    March 11, 2025
  • Classifieds
  • Trade Directory
Pet Business World
Manufacturers

Lily’s Kitchen seeks partners in Eastern Europe

Rachel WoodBy Rachel WoodAugust 5, 20203 Mins Read
Facebook Twitter LinkedIn Email
Share
Facebook Twitter LinkedIn Email

Lily’s Kitchen has signed a major distribution agreement with Eldorado in the Nordic region so the UK company’s dog and cat recipes and treats will now be available to specialist retailers across all of Western Europe for the first time.

And the pet food business, founded in 2009, is now looking for distributors in Russia and Poland.

The new agreement is a major milestone for Lily’s Kitchen, which doubled its international footprint in 2019 by targeting specialist pet retailers. The company says this strategy has helped it to scale consistently while building brand recognition and credibility.

Thomas Bayel, international sales director at Lily’s Kitchen, said: “As a family-founded business, which was looking for a premium, natural, pet food brand for its portfolio, Eldorado is a perfect fit for Lily’s Kitchen, and the millions of pets parents across Denmark, Norway, Sweden, Finland and Iceland.

“We are always keen to tailor our products to local markets and therefore working with full-service experts who have local insight is key to our strategy. Using this knowledge, we’ve developed larger formats for the markets in the Nordic region to better suit local demands and shopping habits.”

Thomas Degnbol, sales director at Eldorado, said: “We’re excited to be the first distributor in our market to offer Lily’s Kitchen’s proper, natural, pet food. Lily’s Kitchen is an exciting brand and we’re confident specialist pet shops and pet owners will appreciate the use of natural ingredients, human-inspired recipes and charming brand that Lily’s brings to our market.”

This milestone follows the appointment of new distributors in 2020 – Maravet-Covetrus in Romania, Laboratoire Agecom in France, Van der Meer in The Netherlands and Hega in Germany – as well as 10-fold growth in online sales through local ecommerce partners and major platforms such as Amazon during the covid-19 pandemic.

Thomas Bayel continued: “Despite COVID-19 we’ve been pursuing deals and new partnerships so that pet owners can access something new and healthy for their pets as retailers reopen their doors. We’ve also seen a rise in online orders across Europe which proves there is plenty of demand for our products and love for our brand in many countries.

“The next challenge for us is to complete our retail availability across Eastern Europe and we’re proactively looking for distributors and partners in Poland and Russia who can help us with our approach of always launching Lily’s Kitchen in speciality pet stores first. After that, there are very few limits to our international ambitions.”

As well as Europe, Lily’s Kitchen is available in Hong-Kong, Taiwan, China, South Korea, Japan, Singapore, UAE, Saudi Arabia and Lebanon.

Share. Facebook Twitter LinkedIn Email
Previous ArticlePATS New Product Awards to go ahead
Next Article Vetoquinol acquires wormer brands
Rachel Wood

Rachel Wood, graphic designer. More than 40 years ago, I was one of the first females to be offered an apprenticeship within the printing industry. I've worked on record sleeves, DVD covers and various magazines throughout my career. In my spare time I collect movie posters and attend comic cons, I keep fit (and sane) with gardening and strength & conditioning training.

Read Similar Stories

Manufacturers

Omni builds novel protein wet food range

May 19, 2025
Events

Finalists announced for PIF Innovation Award

May 16, 2025
Manufacturers

Casco Pet appoints chief technology officer

May 15, 2025
Most Read

Pedigree Wholesale cuts prices on 500 products

May 19, 2025

Omni builds novel protein wet food range

May 19, 2025

Finalists announced for PIF Innovation Award

May 16, 2025
© 2024 Lewis Business Media. All Rights Reserved.
Lewis Business Media, Suite A, Arun House, Office Village, River Way, Uckfield, TN22 1SL

Privacy Policy | Cookie Policy | Terms & Conditions

  • OvertheCounter
  • Pest Magazine

Type above and press Enter to search. Press Esc to cancel.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “ACCEPT ALL”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsREJECT ALLAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
AWSALBCORS7 daysThis cookie is managed by Amazon Web Services and is used for load balancing.
cookielawinfo-checkbox-necessary1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Necessary" category .
PHPSESSIDsessionThis cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
CookieDurationDescription
AWSALB7 daysAWSALB is a cookie generated by the Application load balancer in the Amazon Web Services. It works slightly different from AWSELB.
explat_test_aa_weekly_lohp_2021_week_4517 days 8 hoursNo description
ppwp_wp_session30 minutesNo description
tk_ai14 daysGathers information for WordPress by themselves, first party analytics tool about how WP services are used. A collection of internal metrics for user activity, used to improve user experience.
tk_qssessionGathers information for WordPress by themselves, first party analytics tool about how WP services are used. A collection of internal metrics for user activity, used to improve user experience.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
CookieDurationDescription
OAGEOsessionOpenX sets this cookie to avoid the repeated display of the same ad.
OAID1 yearThis cookie is set when an AdsWizz website visitor have opted out the collection of information by AdsWizz service or opted to disable the targeted ads by AdsWizz.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
CookieDurationDescription
_ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_gtag_UA_31822138_71 minuteSet by Google to distinguish users.
_gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
tk_lr1 yearThe tk_lr is a referral cookie set by the JetPack plugin on sites using WooCommerce, which analyzes referrer behaviour for Jetpack.
tk_or5 yearsThe tk_or is a referral cookie set by the JetPack plugin on sites using WooCommerce, which analyzes referrer behaviour for Jetpack.
tk_r3d3 daysJetPack installs this cookie to collect internal metrics for user activity and in turn improve user experience.
SAVE & ACCEPT
Powered by CookieYes Logo