Collar Company’s best-selling product is celebrating its 10th anniversary.
Sales of dog fitness tool the Puller have soared during the pandemic, with the brand’s most popular product, the Puller Standard, growing by more than by nearly 60% from January-June this year compared with the second half of 2020.
Nikolay Sinitsa, sales director of Collar Company, said: “Puller is a brand that has continued to grow in popularity for 10 years. The secret is that most pets fall in love with Puller from the first training. It’s great that our products have been helping pets to live happier and more active lives for many years.”
The Puller has now become a world-renowned dog sports tool that has been used in the Dog Puller World Championship.
But the story began much earlier as Yuriy Sinitsa, founder and CEO of Collar, and Puller inventor Serhii Shkot, explained: “It isn’t just a toy; it is a fitness and learning tool for the animal. We say that it creates a new connection level between dogs and parents.”
SOLUTION
Puller consists of two violet rings made of composite materials developed by Collar.
“In 2010, we were searching for suitable materials and researching light industry and automobile manufacturing. We started to experiment and then found the solution. Our materials make the Puller both durable and soft. It is also interesting for the animal as rubber toys aren’t very comfortable for dogs.
“We even got some jocular reviews asking what drugs we add to our rings to make pets love them so much! We’re glad to say nothing.
“Puller is totally safe, non-toxic, and has no odour. The dog can play with it as a reward. The only thing pet parents have to keep in mind is that pets can still chew the rings into pieces if left with them unsupervised. Puller is made for training, not for constant playing.”
Now, the team adds comic strips to each Puller set to explain how to use the tool explicitly.
