Petface has launched Petface Planet, a range of eco-influenced pet products sourced from natural and recycled materials.
Inspired by the world’s endangered ecosystems, the debut Rainforest Range highlights animals living within the biodiversity of rainforest habitats. It features bright and colourful characters, toys, and bedding for dogs and cats, including a chameleon, piranha, tree frog, crocodile and toucan, all made from recycled plastic.
John Pullen, director Petface, said: “It won’t come as a surprise to many that sourcing recycled materials is relatively easy, however we went to great lengths to understand the origin of all materials used and ensure they gained the relevant certification, giving ourselves and our customers the reassurance this is a truly ecofriendly range.”
The use of natural materials and eco-influenced design is considered throughout the range for specialist products such as a natural rubber treat balls and wooden chews, as well as pet bedding.
The bedding is made from recycled plastic bottles and the approximate number of bottles used to produce each bed size is known and featured on the design of the recyclable Kraft card tags.
Vegetable based materials are used as an alternative to plastic in the range of compostable dog poo bags and the concise range offers both tie handle bags as well bags on a roll, including a dispenser made from bamboo.
John added: “We were eager to look to create new eco-friendly products while understanding the whole journey of all the materials used, working hard to ensure the range is truly ‘eco’ and sustainable, with transparent traceability.”