Singer-songwriter Will Young has joined the team at Miraculous Meals, the dog food brand that donates 50% of all profits to UK dog rescue centres.
Young owns a rescue dog named Domino, and has long been an advocate for rescues.
Miraculous Meals was launched 18 months ago and has already made over £50,000 of donations to dog rescue centres including Birmingham Dogs Home, Hope Rescue, Newcastle Dog & Cat Shelter, Manchester & Cheshire Dogs Home and Edinburgh Dogs Home, and the brand aims to donate £4 million over the next five years. The RSPCA recorded 48,814 neglect reports in 2024, a 25% year-on-year rise, and has seen adoption rates fall by nearly a third since 2019.
Young has been given the honorary title of co-founder, joining Miraculous Meals’ existing co-founders Ed Pellew and Matt Judkins, and the announcement of his new position coincided with National Dog Rescue Day (May 20).
Young said: “Rescuing my own dog made me realise how urgent this crisis really is. So many people want to do more to help, but don’t know where to start. That’s why Miraculous Meals is so special. With 50% of profits going to rescue centres, we’re giving people a simple way to make a real difference.”
Pellew and Judkins added: “Will has been a passionate voice for rescue dogs for years, so having him join as Co-Founder feels like the perfect match. With Will by our side, we can reach more people, support more rescue centres, and help ensure every adoptable dog gets the second chance at life they deserve.”
