A new wholesaler will be entering the UK pet food market at PATS Sandown in February with the launch of We.pet Independent Pet Wholesale.
We.pet says it is fiercely loyal to the independent pet channel in the UK and will sell ‘only to David, not Goliath’.
“We will never supply internet-only retailers such as Amazon, Ebay or Zooplus nor will you find any of our products in any of the national supermarkets,” a spokesman said.
“We.pet believes in better value through quality with unique and wholesome products. Our partners will have the choice of a unique range of high-quality premium dog, cat and wild bird brands that we are distributing exclusively via the independent channel in the UK.
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“Three-quarters of the brands already have established track records of UK retail sales although the independent channel have never had wholesale access to them before.
“We.pet will be a dependable ally to the independent channel of the UK pet trade and PATS Sandown will see the UK wholesale debut of two new food brands as well as the worldwide debut of a completely new cat food brand to support our strategy of providing our partners with highly palatable and desirable, market-leading products that are available only via this channel.”
“We.pet are delighted to have the chance to launch at PATS Sandown, where we will get fantastic exposure to thousands of potential customers from the independent channel, all under one roof – our precise target market.
