New pet trade distributor The Petfellas has announced its second partnership, an agreement with US firm Logical Brands to launch the Playology portfolio of products into the UK market.
Playology dog toys are engineered to engage a dog’s sense of smell, using scent embedding technology to infuse each toy with natural scents that are released during play. The brand’s cat toys are designed to stimulate a cat’s natural hunting instincts with lifelike movements, bright colours, and unpredictable action that mimic real prey.
The PetFellas will begin distribution of the new lines to selected UK retailers in early 2026, with a full rollout planned throughout the year. This agreement with Logical Brands follows The PetFellas’ recent announcement of Earth Animal as its first brand partner.
Gerard O’Mahony, director of The PetFellas, said: “We’re thrilled to be partnering with Logical Brands to introduce Playology to the UK market.
“Playology is a standout brand that combines science, durability, and fun—perfectly aligned with our commitment to offering innovative, high-quality products to independent pet retailers.”
Petra Honeck, VP of international sales at Logical Brands, added: “As a leading innovator in dog and cat toys, we – Logical Brands – are delighted to be starting this partnership with The PetFellas as our distributor in the United Kingdom.
“Their strong reputations, industry expertise, and distribution network make them the ideal partner to help us grow and bring our fantastic brands (Playology, Grrreen & Hound20), to the UK pet consumers and customers.
“This appointment reflects our commitment to expanding globally and delivering innovative, premium pet products that enrich the lives of pets and their owners.”
