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    PBW News – February 2026

    By David ReesFebruary 10, 2026
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    February 10, 2026

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Dogs

Tug-E-Nuff launches new flirt pole toy

David ReesBy David ReesFebruary 12, 20261 Min Read
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Interactive dog toy company Tug-E-Nuff has launched a new flirt pole toy.

The new Whip It flirt pole is designed to provide all-in-one mental and physical stimulation to high-energy dog breeds. It features a faux-fur lure, attached to a lightweight pole by a carabiner, and a bungee cord to keep movement flexible and absorb shock.

Danny Nelis-Rouse, managing director at Tug-E-Nuff, said: “For dogs with endless energy and short attention spans, nothing beats the stimulating movement of flirt pole play. It’s interactive and tiring as well as being an effective way to train impulse control and ‘wait’ cues.

“The toy isn’t just colourful for fun either; it’s blue and yellow for a reason. Those are the colours dogs see best, helping them stay focused on chasing, pouncing and catching – the most fun part of the game.”

The pole is available to pre-order from £32.90, with two lure options to choose from – squeaky or no squeak.

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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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