Raw dog food supplier Paleo Ridge has launched a discount scheme designed to support rescue dog charities and shelters.
Under The Rescue Dog Club initiative, rescue organisations and shelter staff will receive an exclusive 20% discount on all Paleo Ridge raw food. In addition to the discount, the brand will promote participating rescue organisations across its website and social media channels.
Paleo Ridge’s commitment to supporting rescue organisations began with direct food donations to Many Tears Rescue in Wales. Building on this support, in 2023 they launched the Donate Raw to Paws in Need initiative, enabling customers to donate 1kg of raw dog food alongside their weekly order, with Paleo Ridge matching every kilogram donated. To date, this initiative has resulted in the donation of over 6,000kg of raw dog food to rescue charities across the UK.
Director of sales and marketing Will Green said: “The effort involved in keeping rescue dogs healthy, safe, and ready for adoption is immense. We believe those who make this happen deserve meaningful support. The Rescue Dog Club is our way of giving back to the rescue community and helping more dogs thrive while they wait for their future families.”
