Free resource packs for Guinea Pig Awareness Week (GPAW) 2025 are now available to download.
Running from October 20–24, 2025, GPAW returns for its fifth year with the theme Comfort, Care, Companionship, emphasising the importance of stress management in promoting guinea pig health and wellbeing.
The 2025 packs have been refreshed following feedback from last year and are designed to be more practical and shareable. They are designed to give retailers, vets and rescues new tools to engage clients and customers including posters and point-of-sale materials; guides on stress, care, and companionship; activity sheets and social media assets.
Dr Suzanne Moyes, deputy managing director and in-house vet at Burgess Pet Care, said: “This Guinea Pig Awareness Week, we’re equipping professionals with practical resources to engage clients and customers while dispelling common myths and showcasing what good husbandry looks like.
“The updated packs focus on the five key pillars of welfare, including diet, housing, companionship, handling and enrichment. The easy-to-use tools will support conversations around care in-store, in consultations, and within rescue environments.
“Even small adjustments in care can make a significant difference to guinea pigs’ health and wellbeing, and these resources will play a key role in driving these standards forward.”
The free GPAW packs are available to download at https://guineapigalliance.com/gpaw-pack-downloads/.
