Pet brand Wellpaws has sealed a distribution deal with wholesaler Vital Pet Group.
Wellpaws, which launched less than a year ago, markets a range of liquid supplements and chews with functional wellness ingredients. The new listing will enable a roll-out to the independent retail sector.
Wellpaws chief executive Neil Yadolahi said: “Partnering with Vital Pet Group is a huge moment for Wellpaws.
“Their reach and reputation will help us bring our products to more pet lovers across the country and support our mission to make pet wellness accessible at every level of retail.”
