Jollyes has agreed to stock KatKin in 80 UK stores, becoming the fresh cat food brand’s biggest retail partner to date.
The new partnership comes as Jollyes continues the nationwide roll-out of frozen food shop-in-shops across nearly all its stores.
Founded in 2020 as a subscription-first brand, KatKin will supply its real-meat products in six recipes, plus variety packs, to Jollyes, presented in branded freezers in-store. Jollyes reports that the expansion of its cat ranges has boosted like-for-like sales by 19% month-on-month, with sales volumes up 38%.
Jollyes buying manager Louise Fawcett said: “We want to make Jollyes the ultimate destination for cat-owners across the UK, which is why we’re so thrilled to be bringing Katkin’s fresh cat meals to stores across Britain.”
Feiyang Yang, business development principal at KatKin, added: “We make every KatKin recipe with the same care, love and science we want for our own cats. And see time and time again how switching to fresh provides meaningful and lasting change to cat health and happiness.
“This partnership with Jollyes means more cat parents across the UK can discover just how transformative a fresh diet can be.”
