More than 500 retailers took part in National Pet Shop Day 2025, according to organisers, more than doubling last year’s participation.
Created by Johnson’s Veterinary Products, National Pet Shop Day is designed to champion the role of local pet shops not just as places to buy food and toys, but as trusted, community-rooted hubs of pet health, wellbeing, and advice.
This year’s in-store activities by participating retailers on Saturday July 12 included free puppachinos and pet cakes, small animal pedicures, charity fundraising, balloon modellers, colouring contests, pet selfie boards, and goodie bag giveaways, enhanced through social media activity.
Paul Gwynn, managing director at Johnson’s Veterinary Products, hailed the day as “a phenomenal success”.
He continued: “We’ve seen hundreds of stores come together to deliver joyful, creative, and deeply personal events – a testament to the vibrancy and value of our independent pet retail sector. These businesses are innovating and proving just how important they are to the communities they serve.
“This campaign continues to strike a powerful chord. In a retail landscape that’s increasingly digital, it’s a timely reminder of the value that real relationships and face-to-face expertise bring, especially when it comes to the wellbeing of our pets.”
The campaign is also supported by the Pet Industry Federation (PIF) and the British Independent Retail Association (Bira).
PIF chief executive Nigel Baker said: “In an era of faceless transactions and one-click shopping, initiatives like National Pet Shop Day are vital.
“They shine a spotlight on the people and businesses that form the fabric of our communities. Independent pet shops do more than sell products – they offer knowledge, care, and continuity. This campaign is a powerful reminder of their value and the importance of shopping local.”
