Close Menu
Pet Business World
  • Trade News
    • Distributors
    • International
    • Legislation
    • Manufacturers
    • Other trades
    • Retailers
  • New Products
    • Birds
    • Cats
    • Dogs
    • Small Animals
  • Features
    • Industry Experts
    • Retailer profiles
  • Aquatics
  • Columnists
    • Newshound
    • Reptile Trade Views
  • People
  • Magazines
    • March 2025
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • October 2024
  • Classifieds
  • Trade Directory
  • Advertise
  • Email Newsletters
  • Subscribe
Facebook X (Twitter)
  • FREE Email Newsletters
  • About Us
  • Advertise
  • Contact Us
  • Free Magazine Subscriptions
X (Twitter) Facebook
Pet Business World
  • Trade News
    • Distributors
    • International
    • Legislation
    • Manufacturers
    • Other trades
    • Retailers
  • New Products
    • Birds
    • Cats
    • Dogs
    • Small Animals
  • Features
    • Industry Experts
    • Retailer profiles
  • Aquatics
  • Columnists
    • Newshound
    • Reptile Trade Views
  • People
  • Magazines
    1. May 2025
    2. April 2025
    3. March 2025
    4. February 2025
    5. January 2025
    6. December 2024
    Featured

    PBW News – May 2025

    By David ReesMay 13, 2025
    Recent

    PBW News – May 2025

    May 13, 2025

    PBW News – April 2025

    April 24, 2025

    PBW News – March 2025

    March 11, 2025
  • Classifieds
  • Trade Directory
Pet Business World
Retailers

It’s a healthy business!

Michele SwalesBy Michele SwalesJanuary 11, 20213 Mins Read
Facebook Twitter LinkedIn Email
Share
Facebook Twitter LinkedIn Email

width="570"

A dog rescuer from Merseyside has launched what he believes is the UK’s first online flea and worm treatment subscription service that includes free 24/7 digital access to emergency vets.

Chris Walker, 40, unveiled his new business, Flerm (www.flerm.co.uk), in December in a bid to give dog and cat owners an alternative way of taking care of their pets at home.

In another ‘first’, the service also includes a free annual health check – delivered by video call ¬- as well as optional extras such as treats, multivitamins, toys and compostable poo bags or litter tray liners.

“I first realised that there was an issue in the pet protection sector during the pandemic,” said Chris, who owns two rescue dogs, Mr Darcy the Yorkshire terrier and Benny the Staffordshire bull terrier.

“I was queuing up outside our vets – wearing a face mask – waiting to collect the routine treatments my family relies on to keep our dogs safe and well. I felt sure there had to be a better way, one that meant people could have their flea and worming protection delivered direct to their door.

“I wanted to do something about it not only for those who were self-isolating and shielding, but for anyone who finds it difficult or time-consuming to have to access their local vet. Most rewarding of all, we are actively growing a network of partnerships with rescue shelters across the UK – going as far north as Edinburgh Dog and Cat Home.

“Closer to home, we are working with Manchester-based Dogs 4 Rescue, who have taken up our offer to provide treatments at cost.”

ECO-PACKAGING

The Flerm concept took six months to bring to market, with Chris researching scientifically-proven treatments, as well as investing in certified eco-packaging made from recycled and compostable materials.

“Prior to the first national lockdown in March 2020, I had been in the process of designing an ethical pet insurance business,” said Chris, who is also a therapeutic foster carer with his wife, Tracy, 37.

“I am excited to pick that project up again this year, which will be the perfect accompaniment to Flerm. For many people, pets have been a lifesaver during lockdown – offering comfort and companionship. I am proud that, in turn, we are finding new and better ways to care for our dogs and cats by removing the friction from the process of safeguarding their health and wellbeing.”

Flerm health plan customers are able to text, chat or video call with a UK-registered vet free of charge at any time, with no appointment necessary. Chris explained that this service worked from any smartphone, tablet or desktop device.

“As a dog owner myself, being able to offer people instant access to veterinary advice without leaving their home was very important to me. Initial feedback has been highly positive and we are delighted to be moving forward in such an exciting direction.”

Share. Facebook Twitter LinkedIn Email
Previous ArticleThe dos and don’ts of a virtual trade show
Next Article This time, we were ready!
Michele Swales

Read Similar Stories

Retailers

Edinburgh pet shop claims win in national spring campaign

May 15, 2025
Retailers

Lake District pet food brand launches mountain rescue partnership

May 1, 2025
Retailers

Cornish retailer to sponsor charity celebration

April 25, 2025
Most Read

Pedigree Wholesale cuts prices on 500 products

May 19, 2025

Omni builds novel protein wet food range

May 19, 2025

Finalists announced for PIF Innovation Award

May 16, 2025
© 2024 Lewis Business Media. All Rights Reserved.
Lewis Business Media, Suite A, Arun House, Office Village, River Way, Uckfield, TN22 1SL

Privacy Policy | Cookie Policy | Terms & Conditions

  • OvertheCounter
  • Pest Magazine

Type above and press Enter to search. Press Esc to cancel.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “ACCEPT ALL”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsREJECT ALLAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
AWSALBCORS7 daysThis cookie is managed by Amazon Web Services and is used for load balancing.
cookielawinfo-checkbox-necessary1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Necessary" category .
PHPSESSIDsessionThis cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
CookieDurationDescription
AWSALB7 daysAWSALB is a cookie generated by the Application load balancer in the Amazon Web Services. It works slightly different from AWSELB.
explat_test_aa_weekly_lohp_2021_week_4517 days 8 hoursNo description
ppwp_wp_session30 minutesNo description
tk_ai14 daysGathers information for WordPress by themselves, first party analytics tool about how WP services are used. A collection of internal metrics for user activity, used to improve user experience.
tk_qssessionGathers information for WordPress by themselves, first party analytics tool about how WP services are used. A collection of internal metrics for user activity, used to improve user experience.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
CookieDurationDescription
OAGEOsessionOpenX sets this cookie to avoid the repeated display of the same ad.
OAID1 yearThis cookie is set when an AdsWizz website visitor have opted out the collection of information by AdsWizz service or opted to disable the targeted ads by AdsWizz.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
CookieDurationDescription
_ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_gtag_UA_31822138_71 minuteSet by Google to distinguish users.
_gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
tk_lr1 yearThe tk_lr is a referral cookie set by the JetPack plugin on sites using WooCommerce, which analyzes referrer behaviour for Jetpack.
tk_or5 yearsThe tk_or is a referral cookie set by the JetPack plugin on sites using WooCommerce, which analyzes referrer behaviour for Jetpack.
tk_r3d3 daysJetPack installs this cookie to collect internal metrics for user activity and in turn improve user experience.
SAVE & ACCEPT
Powered by CookieYes Logo