Pets at Home has announced an exclusive partnership with cat and dog premium nutrition food brand Nulo.
Founded in 2009, the high-protein, low-carbohydrate brand is backed by a number of high-profile athletes, including Simone Biles, Marie-Philip Poulin and Caeleb Dressel.
Nulo supplies a wide range of foods for dogs and cats in multiple formats, including baked kibble, freeze-dried, wet foods, and broths.
The brand boasts high-protein recipes inspired by pets’ natural diets, supporting lean muscles and energy while being low in carbohydrates, with functional ingredients like probiotics and omega-3 for digestion, immunity, and skin and coat health.
Nulo’s UK launch follows a decision to manufacture its freeze-dried SKUs and ingredients locally with British partners. Nulo believes this approach will strengthen its connection with UK consumers.
Michael Landa, founder and chief executive of Nulo, said: “We are thrilled to bring Nulo to the UK together with Pets at Home. The UK is home to some of the most dedicated and discerning pet owners in the world, and we know they’re increasingly seeking healthier, more natural, and premium nutrition for their dogs and cats.
“We believe Nulo’s high-quality recipes will resonate strongly with British pet parents who want the very best for their companions.”
Jen Stevenson, senior buyer at Pets at Home, added: “We are proud to welcome Nulo to Pets at Home stores. Our customers are increasingly seeking a wider variety of high-quality, innovative nutrition for their pets. With its premium recipes and unique formats, we are excited to bring this brand to the UK and to our customers.”
The range is available now both online at www.petsathome.com and in Pets at Home stores nationwide.
