Pet food company Vet’s Kitchen has overhauled its packaging and website with a fresh, new look to align with the company’s brand values of ‘caring from the inside out’.
The new look packaging aims to leverage the brand’s trusted veterinary credentials by clearly communicating the health benefits of each recipe and using eye-catching design.
For the first time, Vet’s Kitchen has introduced an owner on pack across the dog food range.
“It is a significant departure from traditional pet food design but the bond we share with our pets is important to the health and well-being of dogs and their owners, so we wanted to celebrate this unique relationship,” said managing director Laura Shears.
Vet’s Kitchen has also made progress in its promise to move to 100% recyclable packaging. All dry and wet food packaging will be 100% recyclable from early 2021 with the remaining lines following in 2022.
“Going green was an integral part of our rebrand strategy,” added Laura. “We pride ourselves on both being trusted for our expert veterinary credentials and truly caring for pets. Considering our impact on the planet, as well as pets was a natural step. We know more and more, customers consider the environmental impact of the products they buy and expect trusted brands to behave accordingly”
To support the rebrand, Vet’s Kitchen is investing in a new website.