Diva Pets has invested in new products, services and staff training to grow its dog grooming and pet supply business with support from Liberis Finance.
According to a report from Insider Media, Wayne Briscoe opened the Doncaster-based store in 2012 after spotting a gap in the market and when a well-located retail outlet became available. He used his background in construction for the shopfitting and tapped into his wife’s expertise as a dog groomer and veterinary nurse to help get their first customers through the door.
Liberis’s Business Cash Advance, which provides funding from between £2,500 and £300,000 with payments linked directly to a business’s cash flow, helped to fund investments in products, stock and staff training.
“We’ve expanded our range to include certain products that help set us apart from our competitors,” Wayne told Insider.
“We also have the training to explain why these products are beneficial – and why, in the example of a super-premium dog food we’re importing from Norway, it is worth paying more money.”
Wayne has also invested in a jacuzzi spa hydro bath and electric grooming table, which he says has attracted custom and improved productivity. Further investments in ultra sound scanning, micro-chipping, breeding, and even artificial insemination are under consideration, Insider reports.