Henry Bell has created a new in-store merchandising solution for feeds and feeding equipment designed to encourage smaller birds into the garden while deterring squirrels and larger birds such as crows, pigeons and jackdaws.
The new display units, which feature smart POS and a choice of feed and non-feeding options, also include the brand’s new range of squirrel-deterrent and defence feeders.
Henry Bell national sales manager Andrew Mellowes said: “Squirrels and large birds are some of the biggest bug bears for consumers, so we are delighted to help promote ways in which small birds can feed in comfort and safety in the garden environment.
“Henry Bell Small Bird Havens are perfect for our retail customers, fittingly nicely into a single bay, with clever merchandising that allows them to carry plenty of stock and generate significant sales turnover.”


