Raw pet food brand Natural Instinct is backing the Dog A.I.D. Pawsitive Future Appeal, a fundraising campaign run by long-term charity partner, Dog A.I.D.
Dog A.I.D. assists physically disabled people to improve their quality of life and independence by training their own pet dog to become a qualified assistance dog. The pandemic presented significant challenges for the charity, as many fundraising and awareness events were put on hold.
Natural Instinct has been supporting the assistance dog charity, Dog A.I.D. for almost 10 years by helping to raise awareness of the charity’s work, donating premium raw food to two dogs that have trained with Dog A.I.D and funding key marketing materials including trainer uniforms, charity literature and more. Since Natural Instinct’s partnership with Dog A.I.D began, the charity has trained over 300 assistance dogs.
Training is delivered by more than 100 volunteers across the UK. The training takes two years on average, where both the dog and owner receive specialist education and attain a fully qualified Assistance Dog status through three distinct stages.
Phil Keen, managing director at Natural Instinct, said: “At Natural Instinct we are passionate about happy healthy pets and the team at Dog A.I.D. are also committed to the welfare of the incredible, clever dogs they work with so a partnership really was the perfect fit.
“We have worked together for almost a decade now and to see the difference the charity makes to people with physical disabilities is remarkable. It just goes to show how clever our dogs are and by offering effective training, they really can prove not only the perfect company, but a huge support to those who need it.”
