PetQuip is to host a pavilion for UK firms at the Superzoo trade show, which takes place in Las Vegas on August 22-25, 2022.
The team from the international trade association will offer a package of export advice, market information, logistical support and promotion before, during and after the event to all UK companies participating in the pavilion. It is the first time a British pavilion has been part of the show.
Superzoo is the most-attended pet industry trade show in North America, attracting around 10,000 buyers, over 1,000 of whom are from outside the US. The exhibition area is 300,000sq ft and there are around 1,200 exhibitors in total.
The organisers also run a comprehensive entertainments package for their visitors including networking events such as a show concert.
The US market is the largest in the world for pet products with the American Pet Producers’ Association (APPA) estimating overall sales at $103.6 billion in 2020.
Around 70% of US households own a pet, and APPA estimates the dog and cat populations at over 90 million each.