Mars Petcare has worked with UK creative agency AMV BBDO to launch Pet Health Pal – a new online ‘chat bot’ to answer dog and cat owners’ questions and concerns about their pets’ health during the coronavirus pandemic.
The bot launched this week and is believed to be the first of its kind. Using cute dog and cat animations, it answers users’ questions via Facebook and WhatsApp, and is also being trialled across Instagram in the US and UK.
Topics covered will include the effects of covid-19 on pets, feeding cats and dogs and general animal wellbeing.
To access Pet Health Pal, owners can visit Pedigree.com or Whiskas.com, or go to the global Waltham Petcare Science Institute Facebook page for more information.
Speaking about the new tool, Helen Warren-Piper, general manager at Mars Petcare UK said: “During covid-19, a number of pet parents have got in touch with questions and concerns about how best to take care of their pets during the pandemic. This is why we are launching the Pet Health Pal app, giving pet owners in our pet-loving nation easy and quick access to valuable advice and resources provided by experts at the Waltham Petcare Science Institute.
“From pet nutrition, to general wellbeing Pet Health Pal will help pet parents give their four-legged friends the best possible care.”
Brian Williamson of AMV BBDO told Marketing Communication News: “In a moment when pet owners may be feeling anxious or confused, The Pet Health Pal is a warm and conversational way to give them the information they need to feel secure.
“The Pet Health Pal was a wonderful opportunity to make Mars Petcare’s incredible scientific knowledge accessible to all at a time when they need it most.”