Mars has created an AI-powered dental health check that can identify signs of oral health issues in dogs from a smartphone photograph.
Greenies Canine Dental Check, initially available in the US, works by analysing a picture of a dog’s teeth and gums taken on the owner’s smartphone. The app tool scans for signs of tartar buildup and gum irritation in seconds, using an AI model trained on over 53,000 images of dog mouths, before delivering to the owner easy-to-understand results, along with recommendations on next steps. The tool will also directly connect the owner to a vet if required, using the PETconnect by Greenies service.
The launch is the first of a suite of tools promised by Mars as part of a $1 billion investment to drive digital innovation in its pet nutrition business. According to Mars, 80% of dogs suffer from oral health issues such as gum disease.
Ikdeep Singh, global president of Mars Pet Nutrition, said: “For 90 years and counting, Mars has been making pet parenting better and now we’re making it easier than ever to monitor and support their pet’s health.
“GREENIES™ Canine Dental Check is just the beginning. By bringing together our iconic brands, and expertise across our science, diagnostics, veterinary and digital teams, we’re providing pet parents with the tools they need to better understand and care for their pets every day.”
