Trade exhibition Zoomark honoured innovators and on-trend manufacturers with a special presentation at this week’s show in Bologna, Italy.
The 2025 Pet Vision Awards were designed to highlight the best products at the show aligned to four pet sector ‘Megatrends’, as judged by an international jury of experts.
Representing the Value for Money megatrend, which identifies products and services with a high quality-price ratio, VisioFocus Animal by Tecnimed Srl was named the winner. The company supplies a contactless infrared thermometer that measures pets’ temperature directly from the eye, combining precision and practicality with value for money.
The prize for Green Transition, which was for products and services that stand out for environmental sustainability and social responsibility, went to Greek company Viozois Sa for its Lunch Boxes for Dogs & Cats. The product featured pet food and treats presented in an original 100% recyclable lunch box, free from composite materials, while maximising ease of use and optimal food preservation.
The third megatrend, named Brain & Health, gathered products that promote the wellbeing of animals, including cognitive and behavioural development. In this category, the winner was Natsbi Steamed Dog by Gosbi Pet Food, a dog food with a high percentage of meat or fish (85–90%), gently steamed to preserve nutrients, without the need for refrigeration or freezing.
The winner in the Mini Mania category, dedicated to products and services designed to meet the specific needs of small pets, was the Linea Fieni by Mantovani Pet Diffusion Srl, a range of natural hay and snacks for rodents, made with plant-based ingredients and sun-dried hay, designed to provide nutrition, dental hygiene, and behavioural stimulation for small animals.
The awards recognised some of the most innovative and original products in the pet food and pet care sectors, as part of the 21st edition of the international trade show running from May 5-7.
Also presented was the NEXT Award for Pet Innovators, which went to Carepet by Domethics, a smart pet bed that monitors vital signs such as heart rate, breathing, and sleep quality, along with environmental conditions in real time through a dedicated app.
