Ice cream dog treat Doggy Doggy Yum Yum is exhibiting at Crufts for the first time this month.
The product was launched in 2020 by Dorset- based artisanal ice cream maker Baboo Gelato after owners Sam and Annie Hanbury found that lots of their customers were buying ice cream for their dogs. Realising that lactose is bad for dogs’ digestion, they saw a gap in the market for a fully organic, dairy-free premium frozen treat for dogs.
Made with peanut butter and bananas, the frozen treat is 100% natural and organic, and uses coconut milk instead of dairy. The ice cream also contains probiotics from live yoghurt, vitamins C and B, iron, magnesium, copper and potassium from the coconut and bananas.
The treat, which was awarded Best New Product of the Year 2021 by Pedigree Wholesale, is now stocked in more than 120 outlets including Pet Pavilion in London and Just For Pets in the Midlands. Doggy Doggy Yum Yum is also available to buy in selected, cafes restaurants and pubs around the country.
At Crufts, the brand will be located in Hall 1, Stand 48.