Feed and supplements supplier GWF Nutrition has unveiled a new look, including a new logo and strapline.
The rebranding is designed to communicate the company’s 50-year heritage and to connect with pet owners on a more personal level. The new strapline reads: “Champions of Animal Health Since 1971”.
Wiltshire-based GWF Nutrition is a manufacturer of specialist animal feeds and supplements, all formulated with the company’s Oatinol Delivery System. Key products in the range include Joint Aid for Dogs and Equilibra Feed Balancer.
GWF Nutrition owner Simon Vowles said, “As well as communicating our legacy and our expertise, the new look is designed to feel personal, warm and approachable. Ultimately our customers need to know that they’re in safe hands.”
The new logo will be phased in over the next few months, continued Vowles. He added: “We’ve already started rolling it out across our digital channels and product packaging, although you may still see our original logo out there while we work through the entire range. Look out for Joint Aid for Dogs in particular, which will be featuring the new look very soon!”