Fish4Pets, home of the Worcestershire-based Fish4Dogs brand, has launched a ‘Re-Start’ programme with fellow West Midlands organisation Birmingham Dogs Home.
Graham Smith, CEO at Fish4Pets, explained: “Birmingham Dogs Home has always been a charity close to our hearts.
“We have supported the organisation through ad-hoc donations and sponsorship since we were established 17 years ago, however we felt that we wanted to do something more in these challenging times and give the rescue centre a reliable donation source, particularly in the wake of the pandemic, where it is not yet clear what the impact of a return to a more normal world may have on the plight of unwanted dogs.”
As part of the Re-Start programme, the Fish4Dogs brand will sponsor 100 rescued or unwanted dogs over the next 12 months, providing individually tailored food and nutritional support throughout the duration of their stay at Birmingham Dogs Home and beyond.
EDUCATION AND ADVICE
The extensive programme also includes nutritional education and advice for the staff and volunteers at Birmingham Dogs home as well as a Re-Start pack for all the dogs rehomed by the charity.
Fi Harrison, head of fundraising at Birmingham Dogs Home, said: “We are delighted Fish4Pets are supporting the nutritional care of our dogs throughout 2021. We share the same vision: for all dogs to lead happy and healthy lives and be full of energy, which can be possible with the right diet.
“We are so pleased to be collaborating with such a highly regarded brand. Lots of tails will be wagging at dinner time at our centres this year thanks to Fish4Pets.”
Carly Baker, Fish4Pets marketing manager, added: “Many of us at Fish4Pets own rescue animals – a number from Birmingham Dogs Home. All of our canine owning colleagues really care about the well-being of dogs, and have all seen improvements in our pets’ health since switching to the brand, so we are genuinely proud to be able to help dogs in need of a nutritional re-start in life, in addition to a loving new home.”
Carly Baker, from Fish4Pets and Jilly Rivers, from Birmingham Dogs Home with rescue dog Buddy
