Vet’s Kitchen will be donating 50,000 meals to hungry cats and dogs around the UK following endorsement from British comedian Ricky Gervais.
The comedian recently recommended the brand’s Little Heart cat treats after his own pet devoured them. The company was thrilled and when they got in touch with Ricky he suggested they could make the donation.
Gervais is known for his ‘brutal honesty’, which further prompted the brand to reconsider its advertising strategy. Now, instead of using professional copywriters for its advertising plans, it will instead be asking customers to feature using their own words.
The campaign will start with a quote from Ricky’s recent podcast and customers will be called upon to submit their reviews via social media – and above all to be honest!
Vet’s Kitchen MD Laura Shears said: “One of our core brand values is honesty and it is funny that Ricky Gervais should give us such a fantastic prompt to consider how we reflect this through our advertising.
“Brands spend millions annually on ad campaigns touting caring credentials. Whilst we have always supported charities, we have again been prompted by Ricky to find ways to do more. We think our customers would prefer us to put our money where needy animals’ mouths are and will be pleased to hear we have donated these funds to charity instead.”