The biggest-ever Pet & Aquatics Trade Show (PATS) opens today (Sunday September 28) in Hall 1 at the NEC Birmingham.
Running until Tuesday September 30, PATS 2025 will feature a record-breaking 430 exhibitors showcasing hundreds of new and innovative products.
Among the highlights is the New Product Showcase, sponsored by PBW News. This year there are a record number of entries, with over 400 products to be judged across nine categories for the New Product Awards presented on Sunday.
Further features include The Aquatics Zone, a dedicated area for aquatics, watergardening and reptile exhibitors, which is returning to PATS after a successful launch in 2024, and a series of live grooming demonstrations by top experts.
PATS has continued its working relationship with international trade association PetQuip to increase international interest in the exhibition, and this is reflected in increasing numbers of overseas buyers at the show. PetQuip will be hosting the Buyers’ Centre on the show floor, supporting international buyers with their product-sourcing enquiries, and will be holding its PetQuip Awards Dinner at the National Conference Centre after the second day of PATS.
PATS is being staged alongside leading equestrian trade show BETA International, which takes place in the adjoining Hall 2 on September 28 and 29. At BETA International, visitors will be able to explore over 200 brands and engage with over 2,000 equestrian and country sector leaders.
To register once to cover both shows, visit www.patshow.co.uk.
PATS 2025 opening times
Sunday September 28, 2025: 9.30am-5.00pm
Monday September 29, 2025: 9.30am-5.00pm
Tuesday October 30, 2025: 9.30am-4.00pm
