The Pet Industry Federation (PIF) has announced the finalists for the 2025 PIF Awards.
The Awards are designed to recognise the very best in pet care innovation, retail, grooming, pet services, manufacturing and more. New categories for 2025 include Best Raw Store of the Year and the Best Newcomer Award.
The 2025 PIF Awards Dinner, supported by platinum sponsor Natures Menu, will take place on Thursday November 6 at the DoubleTree by Hilton Hotel, Stoke-on-Trent. Headline sponsors include Cliverton, Nutriment and The Animal People Recruitment Company, with other support from James & Steel (Official Drinks Sponsor), Bella+Duke, Buddycare, Collar, Impact Exhibitions, Associated Veterinary Services, Naturo, Nobull Marketing Agency, Anthesis Enterprise Software and Citation.
Guests at the black-tie event will enjoy a drinks reception, three-course meal and live entertainment.
PIF chief executive Nigel Baker said: “The calibre and number of entries this year has been outstanding, with several categories oversubscribed. We are thrilled to see such a breadth of talent represented across all categories.
“Every business named as a finalist deserves sincere congratulations, and we look forward to celebrating with you in November when we announce the winners.”
A full list of finalists is below. For ticket sales and more information about the event, visit www.petfederation.co.uk.
PIF Awards Finalists 2025
Best Newcomer Award
Kirsty Depledge, Business Development Manager, Pedigree Wholesale
Charley Earnshaw, Business Development Manager, Natures Menu
Sandra Oliveira, Independent Account Manager, Company of Animals
Cattery of the Year
Farm Springs Cattery
Abbotts View Farm Cattery
Cox Green Cattery
Bell Reed Kennels and Cattery
Hawthorn Boarding Kennels and Cattery
Pet Retail Chain of the Year
Jollyes – The Pet People
Pet Pavilion
Pets at Home
Pets Corner
Dog Daycare Business of the Year
K9Adventures
Leafields Retreat
PadPaws
Pooches Retreat
The Doggy Day Care Centre
Top Dog Doggy Day Care
Dog Walking Business of the Year
Abbies Dog Walking
Beacon Barkers Pet Services
Pawter’s Pals
Percy in the Park
PMF Pets
The Brood Pet Services
Export Award
Boil and Broth
Landguth Heimtiernahrung GmbH
Symply Group
We.pet Independent Wholesale
Wrimes Cosmetics (Buddycare)
Garden Centre Pet Department of the Year
Homeleigh Garden Centre
Chessington Garden Centre
Klondyke Garden Centre
Notcutts Garden Centres
Webbs Garden Centres
Grooming Business of The Year
Beacon Barkers Pet Services
Hurley’s Grooming Salon and Training Academy
JW Pet Services
Pet Pavilion
SPRUCE Dog Grooming
The Dog House (Leicester)
Home Boarding Business of the Year
PadPaws
Poocheecare
Pooches Retreat
The Country Dog Hotel & Spa
The Pug Snug
The Sighthound Savoy
Independent Retailer of the Year
Creature Comforts
Doodledales
Parrot Care Group
Pickles Pet Pantry
Poochie Park & Pantry
Superpet Warehouse
The Empawrium
Wildwood Pets
Kennel of the Year
Bell Reed Kennels and Cattery
Canine Karma
Crossroads Resort
Hawthorn Boarding Kennels and Cattery
Meadowcroft Kennels Ltd. T/A Beacon Barkers Kennels & Pet Centre
Rags & Bert’s
Manufacturer of the Year (Over £10 million)
Bella+Duke
Landguth Heimtiernahrung GmbH
Natural Dog Food Direct
Natural Instinct
Natures Menu
Manufacturer of the Year (Under £10 million)
Cobbydog, E & S Feeds
Doglyness
Inventor Smart Care
Life Of Riley Bakery
The Muzzle Movement
Trinkety Paws Limited
Marketing Campaign of the Year
NexGard® COMBO – Who Knew?
Ruffingtons x Leopard Co – Afternoon Tea Experience for Dogs
Doglyness – Doglyness Different: Turning Transparency into a Movement
Johnson’s Veterinary Products – National Pet Shop Day 2025
Tug-E-Nuff – Have You Seen Bob
The Sniffer Shop – Nosejoy
YuMOVE – Joint Effort
James & Ella – The Great Outpaws
New Business of the Year
By Teddy
Inventor Smart Care
Northumberland Dog Hotel
Ruffingtons
The Sniffer Shop
Zooomy mHA Supplements
New Product – Accessories
Hillfoot & Paws – Eco Range of Handcrafted Collars and Training Leads
Pawdaw of London – Luxury Amenity Gift Pack for Dogs
The Muzzle Movement – Size Harry 2.0
Tug-E-Nuff – Bob: The 3-in-1 Floating, Tugging, and Fetching Dog Toy
West & Jones – Gun Dog Jacket with Exterior Armour
Wyld Cub – Step & Switch® Modular Harness System
New Product – Food
Bella+Duke – Raw Basics
Copdock Mill – Urtica Plus
Dibaq Diproteg SA – Dibaq Sense
Nutriment – Gently Steamed
Piggie Parcels – Guinea Pig Pellet with Supplements
Simply Jasper – Lamb and Butternut Squash with Green Lipped Mussel
New Product – Health & Hygiene
Biotek Environmental Science UK Limited (BES UK) – WDS3000X (Water Disinfection System)
Dorwest Herbs – Probiotic Plus
Herbal Dog Co – Herbal Cat Co Tonics
Inventor Smart Care – The Dental Wand 3.0
LK Pets – Cat Supplements
Natural Science Group t/a AniVatio – ProJoint – Oral Gel
New Product – Treats
Antler Chew Wholesale – Venison Sticks
Brave Petcare – Misty & Bluey Christmas Dog Candies
Life Of Riley Bakery – ‘Treatings’ Cards™
Pets Choice – Snackies, Meaty Crisps
Spratt’s Patent Limited – Spratt’s Chews
The Protein Ball Co – It’s The Dog’s
Waita Natural – Freeze Dried Duck Blood
Online Business of the Year
Dorwest Herbs
HayPigs!®
Herbal Dog Co.
Kavee
YuMove
The Dog Trainer School
The Muzzle Movement
Tug-E-Nuff
Pet Service Business of the Year
Canine Dip and Dive Club
Clever Canines
My Three Cats
Paws in the Park, Burrough Court
Pets 2 Places, Milton Keynes
That’s Pawfect & That’s Pawfect Wedding Chaperone®
Train & Nourish
Yorkshire Pooches Therapies
Pet Tech Award
FetchSense
ParrotVerse Holdings
PetPace
Petscribers
Raw Store of the Year
Comfort & Nourish
Embark On Raw
Northampton Raw Dog Food
Poochie Park & Pantry
Sig and Viv’s Natural Pet Pantry
Stefs Pet Pantry
Supplier of the Year
Herbal Dog Co
Nova Dog Chews
The Nutriment Company
Ultra Clean Canines – Emmi-pet Training & Distribution
Waita Natural
We.pet Independent Wholesale
Sustainability Award
Baker Bray Pet Products
Doglyness
Herbie Wilde
Landguth Heimtiernahrung GmbH
Life Of Riley Bakery
Trinkety Paws
Wholesaler of the Year
Copdock Mill Wholesale
Vital Pet Group
We.pet Independent Wholesale
Lifetime Achievement Award
To be announced on the night
