Trade exhibition BETA International has chosen Medical Detection Dogs as its Charity of the Year for 2024.
Medical Detection Dogs started in 2008, utilising a dog’s sense of smell to help detect conditions in humans such as cancer, neurological diseases, specific bacteria, and malaria, as well as supporting people with complex medical conditions such as Type One diabetes and Addison’s Disease.
Claire Williams from BETA International said: “We are so excited to welcome Medical Detection Dogs to BETA International. The charity was suggested to us by various members of the committee and when we started to research them in greater detail, we were in awe of what the charity is doing and how life changing this is.
“We have many pet retailers visit BETA International each year, lots of equestrian retailers stocking pet products, and there’s a real affinity between horses and dogs which is well known. We have lots of exciting and interactive activities planned at the show with Medical Detection Dogs, and we can’t wait to learn more and meet some of these four-legged lifesavers during the event too.”
Ruth Lister from Medical Detection Dogs added: “As we celebrate our 15th birthday, we have great ambition to take our work to the next level, transitioning our world leading proof of concept work in the Bio Detection sphere, to practical deployment with significant positive societal impacts.
“To do this, we require transformational funding and to achieve that, we need significant exposure to the right audiences with opportunities to share our story and secure their support. Having such a high-profile opportunity as Charity of the Year partnerships with organisations such as BETA International is key to this, and we’re all delighted to have been chosen.”
BETA International will be held at NAEC Stoneleigh, Warwickshire, on September 22-23, 2024.
