Raw pet food brand Nutriment has created a new look and identity, covering branding, packaging and POS material.
Working with with design experts and market researchers, Nutriment has aimed to combine simplicity, transparency, and sophistication to convey the brand’s ethos. The new look is designed to convey the quality of each meal and its ingredients, the ease of feeding, and the reliability of the Nutriment brand.
Retailers will start seeing rebranded Nutriment packaging and POS materials from June 2024, following a website refresh in May. The company also said it will be introducing new product innovations during the next three months.
Ryan Winwright, Head of Commercial at Nutriment, said: “We’ve spent a considerable amount of time evaluating the ever-evolving raw pet food market and landscape and drilling down into the drivers of today’s pet owners, in order to reimagine the Nutriment brand to align with these findings.
“We’ve always prided ourselves on being an agile, dynamic and responsive business with the fundamental aim of provided first-class raw nutrition for pets in accessible ways for pet owners. Nutriment 2.0 will redefine raw pet food and raw pet feeding and we’re incredibly excited to see this take place.”
Nutriment’s new-look branding and packaging will be on show on the Nutriment Company’s stand (formerly Voff) at Interzoo 2024 Nuremberg, Germany, on May 7-10, (Hall 5, stand 5-342, 5-442).
