Animal health company AniVatio has joined forces with Vetio UK, part of international animal healthcare group Swedencare, in a new innovation partnership.
The partnership combines AniVatio’s oral gel delivery technology with Vetio UK’s formulation development and manufacturing expertise to create a pipeline of premium pet supplements with a focus on being easy to administer.
AniVatio believes the next stage of category growth will come from products that are not only formulated using clinically supported ingredients. but also delivered in formats that pets willingly accept.
Lisa Hilton, co-founder and chief executive of AniVatio, said: “Pet owners today are much more informed than they were even five years ago. They don’t simply want another supplement on the shelf—they want evidence that it works.
“We’re seeing exactly the same trend that transformed human nutrition. Consumers are looking for clinically validated ingredients, patented technologies and products that genuinely improve health outcomes. Retailers also recognise that innovation backed by science creates real differentiation in an increasingly competitive category.”
She continued: “By partnering with Vetio we can accelerate the development of next-generation supplements that combine scientific validation with exceptional palatability, giving pet owners products that are easier to administer and ultimately more effective.”
Vetio UK is a specialist contract development and manufacturing organisation for the animal health industry, providing formulation development, manufacturing, regulatory support, packaging and commercial production.
David Ryder of Vetio UK added: “The market is moving quickly towards more sophisticated pet healthcare solutions. By combining Vetio’s development and manufacturing capabilities with AniVatio’s patented technologies, we’re creating products that meet the evolving expectations of retailers, veterinary professionals and today’s increasingly knowledgeable pet owners.”
The UK pet nutraceutical market is forecast to grow from around US$280m in 2025 to US$446m by 2030, representing almost 10% annual growth, while the wider European market is expected to exceed US$2.6 bn over the same period, according to AniVatio.
