Manufacturer Burgess Pet Care has announced the acquisition of German small animal nutrition brand Bunny Nature.
Founded in 1988, Bunny Nature has established distribution for its small animal feeds in the EU, North America and Asia. The acquisition, completed through an asset purchase process, represents Burgess’ largest international deal to date following its recent purchases of natural dog food brand Green Pantry and investment in fresh dog food subscription business Tuggs, and will see the group increase its international revenues five-fold to £12.5m.
Burgess will maintain Bunny Nature as a distinct brand within the group, preserving its German identity, customer relationships and product quality. Existing senior leadership teams will remain in place.
Mark Womersley, managing director of Burgess Pet Care, said: “This is a significant milestone for Burgess. Bunny Nature is a highly respected brand with genuine international reach, and its values, expertise, and reputation align perfectly with our long-term ambition to create the world’s leading small animal brand.
“The acquisition transforms our global footprint. International sales now account for 35% of group revenue, up from 10% previously, with international revenue increasing from £2.5m to £12.5m—five times its previous size.”
Oliver Petzoldt, managing director of Bunny Nature, added: “Bunny Nature has built a loyal customer base and strong reputation across multiple markets, and we’re pleased to be joining a business that shares our values around animal welfare and nutrition. Burgess brings both expertise and long-term commitment, and we’re looking forward to continuing to grow the brand together.”
