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    PBW News – June 2026

    By David ReesJune 10, 2026
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    June 10, 2026

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Cats

LitPet harnesses new compound for joint care powder

David ReesBy David ReesJuly 7, 20261 Min Read
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Pet supplement brand LitPet has launched a high-potency joint care powder.

LitPet claims it is the first brand in the pet industry to use a collagen peptide called Xelflex, which is derived directly from milk protein. Its mechanism has been clinically validated to reduce key inflammatory markers, mitigate painful joint oedema and support long-term mobility by addressing root-cause inflammation rather than masking symptoms.

The powder also includes glucosamine, chondroitin, organic MSM, bioactive turmeric extract, taurine and yucca schidigera.

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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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