German family-owned pet food company Mera used the platform of the Interzoo show to relaunch its core pet food products and introduce new lines designed to appeal to a new generation of pet owners.
The company’s core Mera brand has been given a visual transformation with new, youthful pack designs intended to appeal directly to a younger generation of pet owners.
Head of marketing Timo Brautlacht told PBW News that the new look was due to generational shift that is reshaping the pet category.
“This new emotional connection between pets and their owners is more than just a trend, it is a fundamental change in the pet market. High quality food is just a basic requirement now, a non-negotiable, but to reach Millennials and Gen Z you need to engage their emotions too.”
Two new snack brands, Barks and Miaows, have also been launched by the company with bright, modern designs, along with a new dog gelato.
Mera is a family company with 75 years of history and is currently in its third generation of owners. Germany is the core market but the brand is also strong in Sweden, Eastern Europe and North Africa, and brand owners are targeting the UK for possible growth and expansion.
