Distributor The Petfellas has announced a new partnership with premium dog treats and cookies brand Bosco & Roxy’s.
The Canadian firm has built up a strong international following for its range of handcrafted, bakery-style dog treats made using human-grade ingredients. The brand exhibited at the PATS exhibition last year and the new partnership will see The Petfellas deliver the range to specialist pet retailers across the UK.
Petfellas co-founder and commercial director Gerard O’Mahony said: “We’re incredibly excited to be partnering with Bosco & Roxy’s and to really get behind the brand in the UK. It’s rare to find a product that combines such strong visual appeal with genuine quality and personality.
“They showcased the brand at PATS last year and had great feedback. This partnership aligns perfectly with our vision at The PetFellas – supporting pet retailers with genuine brands that truly stand out and deliver value in store.”
Josh Meyer, vice president of aales at Treat Planet / Bosco & Roxy’s, added: “The Petfellas are exactly the type of partner we look for when entering or accelerating in a market. Their passion for premium brands, their deep understanding of the UK specialist pet channel and their hands-on approach made this an easy decision, and we are confident this partnership will help us build something special in the UK.”
