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    PBW News – May 2026

    By David ReesMay 14, 2026
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Dogs

Scrumpf launches new air-dried range

David ReesBy David ReesMay 1, 20261 Min Read
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Natural pet food brand Scrumpf has launched a new range of air-dried products, comprising complete meals, treats and a complementary topper.

The new range of five products includes two complete meals – Air-Dried Goat and Air-Dried Venison. The goat line is rich in essential amino acids, and is suitable for dogs with sensitivities, while the venison product is described as supporting energy levels and vitality.

The premium treats comprise Air-Dried Pheasant Cubes, a protein-rich reward, and Air-Dried Wild Boar Sticks, suitable for training or everyday enjoyment.

The fifth product in the new range is a Venison Terrine complementary food topper.

The selection will make its official debut at the Interzoo exhibition in Germany this month (Stand 9-632).

Founder Joy Timmer said: “This launch represents over a year of research, development, and testing to create products that meet our exacting standards. We’ve combined premium, sustainably sourced proteins with our no-compromise approach to ingredients, delivering exactly what modern dogs need and what discerning pet parents demand.

“We’re thrilled to be introducing our new range to the global pet nutrition community at Interzoo.”

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David Rees

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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