Paleo Ridge has launched a limited-edition Halloween line within its Essentials range.
The complete and balanced 500g recipe combines duck, beef, vegetables and pumpkin seeds in a specially designed seasonal pack, with a RRP of £2.59.
Will Green, director of sales and marketing at Paleo Ridge, said: “Halloween gives us a chance to have a bit of fun, so we wanted to create something special for dogs and their owners – a seasonal surprise in the bowl.
“This is the first limited-edition recipe we have created for Essentials. When we launched the range in 2022, we knew there was demand for a more affordable way to feed high-welfare raw food, but its growth has gone beyond what we could have imagined. That reflects both the strength of the range and the continued growth of raw feeding more generally.
“It felt like the right time to do something a little different and create a product with plenty of character that our customers and stockists could really get behind.”
He added: “We have only made a limited run and, once it is gone, it is gone. So our advice to dog owners is simple: don’t ghost it.”
