New Zealand pet nutrition brand Totoniks is launching a range of venison blood products for dogs into the UK market.
The UK range, which is being distributed by Karnlea, comprises Totoniks just-add-water daily food toppers and Blood Buds cold-pressed training treats. The toppers range comprises free-flowing powder blends supplied in 40g canisters, which can be mixed with water to boost palatability, add moisture and encourage fussy dogs to eat. The UK line-up includes Daily Boost & Hydration, Performance & Hydration, Gut Health & Hydration and Hip, Joint & Hydration, each pairing venison blood with complementary New Zealand ingredients such as bone broth, green-lipped mussel, bentonite clay and manuka honey.
Blood Buds are cold-pressed training treats supplied in 50g resealable packs and are available in three formulas – Daily Boost (venison blood and bone broth), Daily Glow (venison blood and Hoki lipids — protein and omega-3, EPA/DHA), and Daily Leap (venison blood, Hoki lipids and green-lipped mussel omega-3, EPA/DHA).
New Zealand’s free-range deer farming industry produces venison for chefs and homes around the world but the blood has traditionally been discarded. Totoniks captures it and dries it into a fine powder to make it a key ingredient of its product range. Venison blood is a low-fat, single-source novel protein that is naturally high in bioavailable haem iron and B vitamins.
Totoniks founder Geoff Bowers said: “Venison blood is one of nature’s most complete proteins, and for years it has simply been thrown away.
“That never sat right with us. If the animal has already been used, we owe it to use everything we responsibly can. What we knew is that this product isn’t a compromise — it’s genuinely better: lower in fat, rich in iron, and something dogs are DNA-wired to consume.
“I’ve spent years bringing New Zealand’s best natural pet brands home to UK dog owners – K9 Natural first, and now Totoniks,” he added. “British pet parents care deeply about provenance, natural ingredients and sustainability, and there’s nowhere better than New Zealand to source all three. Totoniks is the next natural product I’m proud to bring to UK shelves.”
Totoniks Hydration canisters are available now to UK retailers and distributors. Totoniks Blood Buds training treats will be available from the end of October.
